Magazine Title

Given how much an engaging and clever title weighs in for any publication, naming the magazine has proven to be one the most difficult stages of the magazine production. Although the group was initially thinking of more common names (e.g. ‘Narcissist’), after extensive research it has been a mutual agreement that they would not use a generic title. All in all, the group struggled when coming up with a magazine title that is not taken and is not common.

Regular brainstorming sessions took place with supervisors and team members in order to come up with a fitting name that is both distinctive and fresh. During a supervision session, they also ran a naming workshop, which consisted of the group members writing down their answers to random questions. They have also agreed to what attributes describe the magazine, and these were: feminist, serious and connected. The group formed words out of their answers: chaem, chenick, jamme, fairnet, crame, chamink, jomose, jaime, femur, fenid, doveche, fairyx, peachless, pinkgrette, mermix, wiffe. However, they decided that none of them sound feminist, serious and connected. These words were eventually cut down to Jam (from Jamme), Ink (from Pinkgrette) and Wyfe (from Wiffe). Other names like ‘Narcissist’ and ‘Mirrored’ have been considered, but the group used Bad Wyfe as the working title for a considerable amount of time.

Later on, the group members thought about ‘Miss Representation’, which they could not use since there was already an existing documentary with the same name and topic. Then, the group replaced ‘representation’ with ‘portray’ and had to choose between Miss Portrayal, MissPortrayed, and MisPortrayed, and they agreed to use Miss Portrayed, since it reflected the magazine’s personality the best. ‘Miss’ implies the concept of feminism, while ‘portrayed’ entails both social media and connectivity; Miss Portrayed also adds a serious note to the magazine, thus checking all three attributes.

So as to decide on the magazine name, the group conducted a survey when choosing between Bad Wyfe and Miss Portrayed. 45 women were asked, with 13 of them picking Bad Wyfe and 32 choosing Miss Portrayed, which helped greatly with the decision.